3630 Peachtree

CLIENT NEEDS

Rising 17 stories above Peachtree Road next door to Phipps Plaza this award-winning vertical mixed-use tower contains 127 Ritz Carlton residence above the 425,000 square foot office component and features the fine dining Tomo Japanese restaurant on the ground floor along with the F& B restaurant. The opportunity to capture both the millennial workforce of international media giant JWT and also provide a workplace for an accounting firm and investment banking firm in other words both flip foot wear and Gucci loafers need to coexist in the same workplace. The building had a stalled at 84% occupancy. The vacant space was heavily encumbered by existing tenant expansion lease rights. The priority was to clean up, remove these encumbrances.  A clear majority of the leases expired within the same 24-month period so blending and extending term was a second priority. Complicating matters was the fact most of the remaining vacant space was the least attractive to lease.

LOCATION

Atlanta,  GA
Buckhead

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SOLUTION

Once these impediments were resolved rents were increased to become the first building to achieve $40 gross rents. Occupancy over a 30-month period exceeded 95%