Pershing Point Plaza


This project was a creative reuse of a building that had become functionally obsolete and an eyesore.  Originally designed as two separate buildings connected via a main lobby, the Project lacked an identity or a front door.


Atlanta, GA


  • 410,346 RSF
  • 7 story
Pershing Point


With the exhaustive renovation, the buildings were transformed into efficient 40,000 RSF contiguous floor plates with a central core, a three-story atrium and a single address.  Pershing Point Plaza now has curb appeal, an inviting point of entry and is pedestrian friendly.  Although started with only smaller tenants who had occupied the un-renovated building, we procured a new lease with EarthLink for 80% of the building very early in the process and later added retail amenities.  The project was delivered on time and in budget.


NB+A Architects—Architect
Brice Building Company—General Contractor
Bank of America—Financing
RB Asset—Equity